About Us

Being admirers of all equestrian sports, we have taken it on ourselves to make this sport more accessible by sourcing and commercializing riding apparel (and more) that is comfortable, reliable and cost-effective.

We are a team of engineers and scientists by profession, but most importantly, we are horse lovers and equestrians! We want for everyone to see the power of connecting with horses by minimizing financial barriers that are mostly associated with the equine industry. We're here to leverage our efforts and advice from well-rounded horse people to make entry into this sport easy.

We are on a mission; come join us!